re millennial killing stuff post: so at my second job I edited a dissertation on how young consumers are changing luxury brands, like they won’t just buy the same identical handbag bc “oh it’s $designer!” like they’d rather spend that money on an experience etc, so brands have had to COMPLETELY change how they approach the new generation – I mentioned this to an older friend cause I thought it was neat & she went “yeah it’s weird how young people expect companies to bend over backwards for them”

THIS EXACTLY

My (much older) co worker was talking recently about how she wants the new $300 whatever designer bag, and I was talking about how me and the husband might set $300 aside to go up to House on the Rock for a weekend.

That seems to be pretty standard for the older people I know vs. the younger people I know. For $300, we could get a hotel room overnight, a couple good meals, into House on the Rock, and some money to spend on whatever while we’re there.

And she was just like “But it’s a kate spade bag.”

And I was like “And???? My purse has a unicorn on it I paid $5 for it at Goodwill and I can hold things in it to take up to House on the Rock.”